Shanxi Xingyiquan Culture Industry Development Research

Shanxi Xingyiquan has three hundred years after continuous development and evolution,has been deeply with Chinese traditional culture are inseparable,from a fist the mind and the body movements without contains Chinese traditional philosophy,medical thoughts,however,quite a few people only Xingyiquan as a sport or a fitness,while ignoring its significance in the cultural level,also cultural industry is a sunrise industry,different from the traditional economic growth mode,not only can promote local economic development,and also the formation of the visibility of the brand to enhance the industry,at the same time,it can provide people with more cultural products.Therefore,accelerating the development of Shanxi Xingyiquan culture industry can not only promote the development of Shanxi Xingyiquan and carry forward the national culture,and to promote the transformation of economic structure in Shanxi Province has important significance.The cultural industry development of Shanxi Xingyiquan as the research object,using literature method,interview method,trend analysis method and logical analysis method of Shanxi Xingyiquan cultural industry development were studied.Research is divided into the existing cultural resources of Shanxi Xingyiquan;Shanxi Xingyiquan culture industry development SWOT analysis;Shanxi Xingyiquan culture industry development principle;ShanxiXingyiquan culture industry development mode research.Finally,Shanxi Xingyiquan culture industry development proposals.Analysis: Shanxi Xingyi culture industry development has the advantage of strong support of the government and the birthplace of advantage,huge cultural consumption advantage;the disadvantage is that the conservative opposition,and economy of traditional Wushu culture the single industrial structure,industrial competitiveness,and the lack of brand products related to the lack of human resources;the opportunities for national development vigorously develop the cultural industry policy,the traditional martial arts gradually accepted by the world people,the world sports culture diversified development needs,the huge market demand,the domestic martial arts culture provides a reference for the Shanxi Xingyiquan;the main challenge: strong competition from the outside,the concept of traditional culture and cultural system reform,change the challenge of cultural industry,competition,rapid development of the traditional Wushu,Wushu lost the favorable position.Shanxi Xingyiquan culture industry development should be the principle: principle of the unity of social benefit and economic benefit;market regulation and the government to promote the principle of combining;the principle of joint development of cultural industry and related industries;development of cultural industry and advanced technology integration principle.Three patterns of the Shanxi Xingyiquan culture industry development: cultural resources oriented Xingyiquan culture industry development model,development of creative dominant type Xingyiquan culture industry developmentmode and manufacturing Owners Guide Xingyiquan culture industry development model,and has carried on the elaboration to the feasibility and the connotation and the characteristic.Finally to Shanxi Xingyiquan culture industry development suggested: further excavated in Shanxi Xingyiquan culture theory,the integration of cultural resources,establish Shanxi Xingyiquan cultural characteristics of the industry,create Shanxi Xingyiquan brand,implementation of brand management strategy,strive for the support of local government to create a good market environment,save human resources,improve their own competitiveness.