Research On The Current Situation,Problems And Countermeasures Of Private Non-enterprise Units In Sports In Zhejiang Province

With the development of social economy and the improvement of people's living standard,the market economy has been developing continuously.Under the new era of social transformation,the functions of the government have changed,and more and more power has been returned to the folk,and the development of private non-enterprise units Provide a huge space.Sports non-enterprise units in the provision of social services,optimize the sports resources,the development of mass sports,ease the pressure of employment,reflecting the demands of the masses play an irreplaceable role of government departments,sports private non-enterprise units is the importance of sports social organizations Components,in the "small government,big society" under the new situation,bear the government functions.At the same time,the sports private non-enterprise units to participate in the construction of sports public basic services to meet the different sports groups of different sports needs,to provide better sports software services,is still an important driver of the development of sports.Zhejiang Province,the vigorous development of sports,relying on the joint efforts of government departments and social organizations,and now sports private non-enterprise units in the existing conditions,facing the complex social environment is the opportunity to challenge.This paper uses the literature review method,the expert interview method,the field investigation method,the mathematical statistics method from the Zhejiang province sports non-enterprise unit social recognition degree,the policy supply,the capital talent organization,the internal management operation mechanism,its own ability construction and promotes the organization entity This paper studies and analyzes the internal and external obstacles to the development of private non-enterprise units in Zhejiang Province,which are in line with the development of private non-enterprise units in line with the research object of this paper,in the light of the theoretical framework of social organization,To further promote the development of private non-enterprise units of sports.The study found that although the current private non-enterprise units in Zhejiang Province have mushroomed development,but there is a strong management system administrative policy,policy support is not in place,for sports private non-enterprise units to provide public sports service awareness there is a deviation,System to be perfect,the organization is not standardized within the system,lack of funds,lack of human resources,their own social and public services supply and other issues weak,restricting its development.This paper argues that government departments focus on the needs of private non-enterprise units in sports,and provide policy guidance in a timely manner with demand and development.Through the purchase of services,the construction of sports private non-enterprise industrial parks and the construction of service-oriented government decentralization to social organizations And other measures to guide and support the early,the development of the medium-term,the growth of a representative of the sports private non-enterprise units;from the private non-enterprise units themselves,to actively carry out non-profit marketing;build their own advantages sports brand;Improve the organization operation mechanism;pay attention to personnel training itself.To achieve a better development of sports private non-enterprise units.