Research On The Governance Of The "Chaos" Of Webcast

With the rapid development of the Internet industry in China,the rapid development of network direct seeding has become a new form of network culture.The rise of network live is like the emergence of taxi software.In the economic sense,it is a breakthrough and innovation to the traditional industry.It is also an industry evolution in line with the requirements of the times.Especially from the "Chinese internet live year" in 2016,it indicates that the live broadcast industry has entered the live broadcast era of "follow,follow and watch",and all kinds of network platforms such as fighting fish,tiger tooth live broadcast,panda TV,Hua jiao live and so on,network red people and "network live+" have become the essential flavors of people's life.Goods.Through the "blowout" development in 2016,in 2017,the direct seeding industry gradually resumed its rationality.Under the double pressure of industry policy and direct seeding market threshold,the industry began to enter a period of benign development.As of December 2017,China's network of Internet users had reached 422 million,almost two of the total of Internet users.One of them.The development of this kind of "blowout" enriches the life of Internet users,and also raises various problems,such as the "chaos",such as yellow,violent,vulgar content,hype and so on.It poses a severe challenge to the cultural industry,the government's supervisory responsibility and the direct seeding platform itself.With the introduction and implementation of a series of relevant policies and regulations,although China's network broadcast has gradually gone from barbaric growth to the standard,it is far from the healthy and healthy development of the direct seeding industry.There are a large part of the network broadcast platform and the loopholes for direct seeding users playing the ball and drilling law,plus the special network broadcast.The particularity of point and industry makes it hard to manage the chaos of webcast,and governance issues are gradually exposed and spread.On the basis of literature research,typical case study and inductive analysis,this paper begins with a detailed introduction of network broadcast,network anchors and "chaos",so that readers can have the most intuitive understanding of China's network broadcast industry,and introduce China's more well-known network platform and the present status of the host.This paper describes the various forms of "chaos" in the live broadcast of the network,and then takes the TV in the field of Pan entertainment live as an example,and describes the common phenomenon in a case,introduces the good and bad in the development of the fighting fish TV,and then studies the current situation of the management of the "chaos" in China's network and a series of reasons for its influence.The situation that leads to the "chaos" of the network live is not a reason,it is not a kind of reason.It is necessary to analyze the problem in all directions,then to solve the problem,to solve the problem,and to provide a practical reference method to improve the management ability.