Research On The Public Policy Of Government Crisis Under The Environment Of Multi-media Integration

In recent years,Internet applications and a variety of network platforms and other new media development pace continues to accelerate with the rise of Internet information and communication technology.The strong use of new media greatly changed people’s way of life,the way people access to information is no longer confined to the traditional newspapers,radio,television and other media,but a whole variety of access to information.In the environment of multi-media integration,people’s control over the right to speak of the new media is more powerful,the development of the society,the construction of the country,the improvement of people’s living standards are fully reflected in the multi-media.Multi-media information dissemination environment has the advantages of fast,real-time,interactive conductivity and openness,people can freely express their views and their personal wishes through different media platforms,and become a public expression of public opinion and supervision of a new way of government administration,but also brings challenges to the traditional mode of government public relations the crisis.In the complex media environment,the government’s crisis is more and more.How to use the new media to deal with the crisis,to guide public opinion,is an important practical issue in front of the government.By way of integrating theory with practice,to D City Zhongwang aluminum plant against events for example analysis in government crisis public relations,performance practices and problems,and on this basis,according to the multi-media fusion of government crisis PR strategy environment,proposed the solution countermeasure,in order to improve the capacity of government crisis public relations.In particular,it is necessary to emphasize that the government in the form of multi-media communication,to change the "blocking","delete" the traditional solution to the crisis,firmly establish the concept of crisis,enhance the risk awareness of modern society.Give full play to the role of government in the face of the source of major emergencies,do not fully meet the critical moment of her people’s right to know,right of expression,participation and supervision,which is the basic performance of responsible government.Government departments should also grasp the initiative to guide public opinion,multi-channel dissemination of complementary,good public opinion information tracking and feedback,and actively respond to rumors at any time possible.The government should make full use of all media resources owned by the media.In addition,the government should increase the education and training of crisis public relations personnel,improve the ability to deal with the crisis.So that the sudden public crisis response to the final program,scientific,legal.