Research On The Infringement Of Trademark Reverse Confusion

With the development and progress of society,people's cognitive level has been improved,and the pursuit of value has been quietly changed.In the early stage,the trademark is mainly based on the identification of goods,but now under the guidance of a strong market economy,the function of the trademark is reflected in its commercial value.Compared with the low cost of the early trademark,the trademark making is affected by various aspects,and the cost is greatly increased.A trademark has good art creative cost,much bigger than a simple general trademark costs,so that some of the relatively large enterprises,the company in order to reduce on investment,through the use of self economic status,economic strength and other advantages on small enterprises,so as to achieve the company.The company occupies the purpose of use of trademark.In this paper,we introduce the phenomenon of trademark reverse confusion in today's market economy.The first part of the article mainly introduces the basic theory of trademark reverse confusion infringement,and introduces the origin,development,concept,characteristics and the identification of the trademark reverse confusion.The first part of the article is to write the basic theory of trademark reverse confusion infringement,respectively,from the origin,development,concept,characteristics and identification of the reverse confusion of trademark.The second part of the article is about the trademark reverse confusion constitute infringement of the empirical research,first on the status of China's analysis,summary of the existing problems,and then through the typical case analysis of the United States and china.The third part,the perfect path of the Chinese model of trademark reverse confusion infringement.This part is mainly aimed at the second part of the summary of the problem put forward the corresponding improvement suggestions.