The Research On The Pattern Of Trademark Right Pledge Financing

Trademark as an intangible property of enterprises has been gradually recognized by the society,the legal status of trademark right has been established in many countries.In the competition of modern enterprises,in addition to the quality of goods and services,the brand's importance has become equate to the goods and services.The obvious intangible property of trademark right has gradually integrated into the social consciousness,people pay more and more attention to the brand in the daily life,and the brand has become an important factor in shaping consumer spending habits.The enterprise in the competition also pay more attention to the brand as the carrier of corporate image and business reputation influence.World famous brands such as Coca-Cola,KFC,Mc Donald's,Haier and so on,with its huge brand effectiveness of the corresponding enterprises have a strong competitive advantage.It is precisely because of the significant property rights of trademark rights that people not only pay attention to their use value,but also pay more attention to the value of exchange.Commodity is an organic combination of use value and exchange value.Trademark rights in the form of property,its exchange value is self-evident.The exchange value of trademark right is the foundation of its security.However,with the development of socialist market economy in our country,the system of trademark right guarantee has been established gradually.giving full play to the value of intangible assets,the security system of trademark rights is of great significance to broaden the financing channels.Due to the late start and the slow development of the system,the system of the guarantee of trademark right has not fully played its role.The reason is that the trademark pledge financing model is not mature.The core issue of the trademark right pledge financing mode is how to form the relationship of the loan,how to establish the right of pledge and the rights and obligations of the parties in the process of the financing of the trademark right pledge.So,The author will focus on the main problem of the maturity of the trademark pledge financing model,starting from the basic theory of trademark right pledge financing,the basic approach of foreign trademark right pledge financing,combined with China's trademark rights pledge of the status quo and problems of financing,trademark right pledge financing mode for comprehensive analysis,clarify the basic mode of trademark right pledge financing.The way to improve the financing mode of trademark right pledge and its reasons are fully demonstrated in order to provide a useful reference for the improvement of China's trademark pledge financing.