Promotion Strategy On Government Ability Of Public Opinion Guidance Under The Background Of Big Data

As an important part of government capacity system,government ability of public opinion guidance is to promote the healthy development of public opinion by using powerful domestic and international media resource.Its intensity directly reflects the government's governance level,and it has become a key factor in measuring administration capability.Especially in the context of Big data,it,s urgent to ascend government ability of public opinion guidance because of complex and changeable of public opinion and instability and insecurity of society caused by rapid development of information technology and data explosion.However,there are many disadvantages as follows: lack of professional management and scientific analysis method,and orientation error in terms of public opinion anticipation ability;without comprehensive official information and strong initiative,and lagging reaction rate in terms of fast strain ability;lack of effective cooperation and exchanges with the public,and inadequate coordination between government,s various functions in terms of integration ability;unreasonable decisions owing to weak ability to use new media,lack of specificity owing to abuse their administrative power in terms of scientific decision-making ability;etc.The main reason for the above problems lies in the fact that: the first is that absence of Big data awareness and attention to online public opinion caused insufficient anticipation ability;the second is that government,s role has not turned into effective governor and powerful guide of public opinion,which lead to weak response and disposition;the third is that backward data collection technology and inconsistent platform standards caused poor integration ability;the forth is that discounting public opinion data and ignoring conventional wisdom caused unscientific decision-making.In order to improve government ability of public opinion guidance fundamentally,it is necessary to suggest countermeasures according to the above-mentioned problems and their causes: optimizing the early warning system to improve the accuracy prediction ability;optimizing contingency mechanism to improve fast strain ability;optimizing linkage mechanism to improve integration ability;optimizing assessment mechanism to improve scientific decision-making ability.