A Study Of NPO Marketization

With the development of China’s economy, non-profit organizations gradually rise in China’s social management related fields. Compared with the government and enterprises, non profit organizations to better understand the needs of the society,so as to promote mobilize all kinds of social resources and public service optimization,complement each other with the government and enterprises, plays a huge role.Non profit organizations in our country arisen and is currently in the country has not yet formed similar to the western developed country mature management system. All the more,non-profit organizations in western countries, non-profit organizations in China’s independence and self-control are still much room for improvement. Due to congenital deficiency, personnel in recent years, financial development, financial and other related problems are restricting the development of non-profit organizations, people pay attention to nonprofit organizations are also increasing,the organization’s mission,whether to have credibility, organizational structure, human resources management is reasonable has sparked heated debate. In order to seek their own survival and developmentThat non-profit organizations change through the operation of the traditional mechanism, gradually will use market mechanism to obtain the economic source for the organization, non-profit organization’s market is the origin of this, in this context, the non-profit organization began to get involved in for-profit market activities. Related research through the marketization process of NPO how to further explore, medal of nonprofit organization self management ability, promote NPO and government cooperation in social life to the maximum extent play a relevant role of nonprofit organizations. At the same time can explore the market, all kinds of problems encountered in the non-profit organization, to solve such problems for nonIt is of great significance for the market development of the for-profit organizationsThis article describes the operation mode of China’s non profit organization market,this article through the research on the related characteristics of China’s non profit organization and non-profit organization marketing related to social background, draw relevant conclusions, and according to the relevant conclusions, explore the process of marketization, the various problems of non-profit organizations encountered, and put forward relevant the countermeasures.