Trust And Small Donation

In the process of the vigorous development of the socialist market economy,charitable donations as the "third distribution" of income,in raising social funds,ease financial pressure and narrow the income distribution gap plays a pivotal role.Therefore,we need to conduct in-depth research on charitable donations.As the main body of the development of charity donations,to encourage donors to domate so that we first have to consider the issue.And trust as an important phenomenon in daily life,the social operation,economic development and people's lives have had a very important impact.In view of this,this article studies the impact of public social trust on its small donation behavior,not only has a strong practical significance,but also reflects the long-term significanceBased on the survey data of 2936 inhabitants in 24 provinces / cities nationwide,this paper examines the impact of the public's small donation behavior and trust(special trust and general trust)on beggars,The results show that most people have donated behavior,and in the donation process,most people choose to donate a small amount of money directly.And the public's special trust and general trust have a statistically significant impact on whether or not they are donated to the beggars and the degree of donation,and the positive impact of the public's specialtrust is more likely to donate to the beggars and donate The higher the degree of public trust,the higher the likelihood of donation to beggars,and the higher the degree of donation.At the same time,marital status and religious beliefs and other demographic factors on the public's small donation behavior also has a certain impact.On this basis,the article finally gives some suggestions on how to improve public trust and public charity awareness and increase public charity.