On The Improvement Of Legal Systems Of Micro Business Market Supervision Under The Background Of “Internet Plus”

In November 2011,the concept of Internet plus that has drawn a wide public attention,was brought up in the Fifth Internet Exposition by Yu Yang,the Chairman of the board and CEO of Analysis International.In March 2015,Li Keqiang,the Premier of the State council,raised the action plan of Internet plus in the Report on the work of the Government,and requested the promotion of the combination of mobile Internet,big data,Internet of things with modern manufacturing industry and the health development of E-commerce,Industrial Internet and so on.Internet plus action plan not only strongly pushes the traditional Internet trading pattern,such as Taobao,but also hasten the show-up of some new-style trading patterns with the widespread of smart phone usage,especially the alternation of social networking software.The Micro Business,based on Micro is one of the typical representatives.For the sellers,what they need is free development of business model while moving without being limited by computer marketing;For the buyers,they want a more trustful deal instead of completely strange platform.Since 2014,Micro business has become an indispensable part of Internet trade.According to China Micro Business Research Report published by iMedia Research stating,the number of Micro tenants reaches 9.14 million.Based on the background of "Internet plus" macro policy development,this essay analyzes the legal problems existing in the supervision of the micro business market,and puts forward the perfect countermeasures.Other than the introduction and the conclusion,the whole article including five parts analyses the Micro Business.The first part provides the theoretical basis for the following parts by introducing the rise and the developing of the Micro Business,analyzing the concepts and types of Micro Business,and furthermore stating the involved fundamental law relationship.The second part of this essay analyses that current micro business is lack of efficient market supervision and causes such problems as products’ quality problem,the false advertising and infringement of intellectual property rights and so on.The third part will disclose some flaws of micro business market supervision as a result of low market access threshold,the third party service problems and so on.The fourth part will introduce the American and Japanese models which do business by means of social software and their legal system of market supervision so as to provide some suggestions for our Chinese legal system of micro business market supervision.The last part of the essay is aimed at the problem,and puts forward some suggestions to perfect the legal system of the supervision of the market,including drawing up E-Business Law,Measures For the Operation and Management of Non-store Retailing and the maturing the regulation,such as Law Of the PRC On the Protection Of the Right And Interests of Consumers,Regulations Of Prohibition Of Pyramid Selling and other relevant laws and regulations,with the purpose of providing legal support for the development of Micro Business.Moreover,creating the convenient service channel and play the role of market regulation guarantees the legitimate rights of the buyers and promotes the development of Micro Business.