Research On Party-masses Relationship Construction In The Micro-era

With the development of network digital technology,human communication activities have gradually entered the era of micro.In the micro-era,human can make the information communication and the exchange of emotion only by a hundred of words.The dissemination of information by the micro media is very influential and impact,especially some news or sudden events in various forms in the micro-blog or other micro media,and the real-time and the scene feeling is even more than the traditional media,caused extensive concern of social public opinion.Party-masses relationship problem is a lasted long,advancing with the times,the eternal development problem.The ruling party in the revolution and construction of long-term,not only has formed a complete set of party-masses relationship theory,and the accumulation of practical experience of handling relation between the party and the masses,and provides an important reference for the construction of the party-masses relationship today.In the micro-era,the ruling environment,the mass basis and work style has changed.Party-masses relationship is facing opportunities and challenges.The opportunities are that,the micro-era has opened up a new channel for the interaction between the party and masses,and provided a new way for Party’s education to guide the masses,and built a new tool for the party to accept the supervision of the masses.The challenges are that,the micro-era has brought "boot" challenge to the propaganda work,"safe" challenges to social governance,and brought "ability" challenge to party members and cadres.Party-masses relationship is a pair of contradiction,and close party-mass relationship is to achieve a harmonious in resolving contradictions.In the contradictory,because of the ruling party in a dominant and active position,the main responsibility lies in the ruling party.Facing the opportunities and challenges,we should take specific measures to actively promote the party-masses relationship.First of all,to establish a correct concept of masses,attaches great importance to the micro era,put the micro era to the strategic height of ruling to understanding.Secondly,make good use of micro media and improve the quality of party members and cadres,including: the ability to use micro media grasp the social conditions and public opinion,public opinion guidance ability and the ability to response to emergency.Again,to strengthen the credibility construction and improve the working mechanism,including: party-mass communication mechanism,talent cultivation mechanism and the management mechanism.Finally,attaches great importance to the anti-corruption of micro media and enhance the effectiveness of supervision power.