The Study On The Protection Of Consumer’s Right To Know In Network’s Transaction

The rights of consumers to know the reality of commodity or service,is traditionally the consumers’ right to know.And the consumers’ right to know,is similar to the buyer’s right to know in online trading,which is in the network business the consumers are aware of the truth of commodity or service.Consumers’ right to know in network transaction includes two aspects:the rights to be aware of the truth and asked the truth.Because of network characteristic in trading,consumers’ right to know in the network transaction has its features,such as a wider scope,more likely to be infringed,compared with the traditional consumers’ right to know.Due to the virtual of network transactions and information asymmetry,consumers’ right to know is easily to be infringed.At present,there is no more specifically for online trading laws.The relevant details about network consumers’right to know reflects in《the consumers’ rights and interests protection act》,and it also gives the network consumers’ right to go back on our word.The obligation of network trading platform to inform is added to the law,indirectly protect consumers’right to know.Department regulations about special regulation of network trading in 2014 by the state administration for industry and commerce officially issued and implement,and those specific rules in the regulations are to protect consumers right to know.Although the law in protecting consumers’ right to know in China has made great progress,but still exist deficiencies,such as lack of the content about obligations of operators,the absence of disclosure rules about logistics.International organization and some developed countries started relatively earlier than our country,so the network transaction in protecting consumers’ right to know has formed a relatively complete legal system.Some principles and measures are also worthy to be learned.The laws in these areas or countries have been clearly about the obligation principles to inform in network transaction.That is to say,the operators perform the obligations to inform consumers,and they should give complete,comprehensive and true information.At the same time,expanding the scope of the network consumers’ right to know,besides the scope of right to know about the traditional transaction,the operators must announce to the consumer including tax,and transporters.By researching these laws about consumers’rights to know in network transactions,we draw a conclusion:consumer’s knowledge being more and more detail,strengthen operator’s information disclosure obligation.On the basis of the existing way of protecting consumers’ right to know in network transaction,absorbing the foreign legislative experience,we sum up the suitable advice for our country to protect consumers’ right to know in online transactions.First of all,to perfect the information disclosure system,the obligation of information disclosure in the network transactions of all kinds of main-body established,namely logistics company and the national related departments,network transaction platform,network operators.Second,to perfect the advertisement law to restrict the false advertising behavior,clear the main responsibility of the false advertisement and increases the penalties of false advertising.What’s more,enrich and perfect the network trade credit evaluation mechanism.All kinds of consumers for goods of services and operator’s credit rating is the important factors that affect consumers to purchase goods.However,because of the existing evaluation system is not standard,instead of infringement of the right to know of consumers,we should not only improve the existing evaluation system,but also establish a third party.Finally,improve the relief way of consumers to know in network transaction.