The Public Relation And Opinions Of Emergent Public Safety In The Internet Age

In recent years,China's economic and social transformation,as well as the rapid development of industrialization and urbanization,have been in a critical period.All kinds of sudden public safety accidents occur frequently in our country.Governments at all levels respond to sudden public security incidents with un-preparation,inconformity and inadequacy.Some serious public opinion crises have even led to the damage to the public image of the government,leading to a crisis of trust in the government.In addition,the advent of the Internet era,information is spread rapidly and the amount of information grows geometrically,which result in the rate of spreading doubling in a sudden public safety incidents with negative impact and thus cause greater public panic and increase the adverse impact of accidents on the community.In dealing with the crisis of sudden public safety incidents,the government must take a series of strategies to guide the public opinion,eliminate the panic,appease the public and reduce the negative impact of the accident on the social mood so as to win the public support.Improper public opinion response will not only increase the negative impact of the accident,but also deepen the damage to the credibility of the government,and even bring out negative interference to daily work.At present,compared with the western countries,the theoretical research on the issue of public emergency response to public emergencies is relatively late.Especially how to establish a set of effective public emergency response system in our country,and under such system there is a gap for us about how to correctly use public opinion to eliminate public opinion crisis on the proposition.In addition,our government's public emergency response system is still in the development stage,the lack of specialized public opinion response team as a support,leading to all levels of government in dealing with sudden public safety incidents when the public response,often because of Lack of theoretical support,professional analysis and specific coping strategies in response to the process of many low-level errors,resulting in unnecessary passive situation.Therefore,in order to enhance our government's public emergency response capacity,we must strengthen the public emergency response to public opinion and case studies,find the inherent law,sum up experience and lessons,and try to establish a set of Effective response to the crisis under the conditions of the system in order to better for our government in response to public emergencies in public crisis of crisis to provide more effective help and support for China's economic and social transformation to provide a reliable public safety accidents Public opinion should be protected.Based on the background of the Internet age,this paper discusses the public safety accident coping strategies and emergent public safety accidents,and discusses the strategies for coping with sudden public safety accidents and public emergencies with theoretical support.Firstly,it summarizes the relevant theory of public response in the field of sudden public safety accidents and summarizes the development process of public opinion responding to this topic in domestic and foreign theoretical research.This paper analyzes the characteristics of the spread of the public opinion of the network,and then points out the development of the public opinion in network to the sudden public safety incidents.It also points out and analyzes the standpoint and contradiction when the government,the media and the public are in the face of sudden public safety accidents.It finally concluded that,in the information society,the media is the main source of information and in the process of accident crisis,the government must deal with the relationship between the media and the public which is the core value to carry out rescue.Consequently,the principles are concluded in Internet times which is to respect citizen's right to acknowledgement,establish real-time network monitoring and early warning mechanism,increase information transparency,respond quickly to negative public opinion and be honest with the actual situation.Then,in the basis of further intake of outcomes at home and abroad in relation to this,it is useful to our country to refer to and study after analyzing and sorting classical cases.Next,emergencies happened in our country could be studied to identify current situation,causes and problems,further pointing out three critical problems in dealing with urgent emergencies currently:First,It will definitely cause severe crisis of credibility to attempt to conceal the truth of the incidents.Secondly,in response to public opinion,we must have adequate preparation of the plan,if lack of preparedness,that often causes slow in action and difficult to take effective strategy in the first time to deal with the crisis of public opinion.Thirdly,it is a professional public opinion crisis management response team is the network era of public opinion crisis management of the necessary choice.Then,the author analyzes the public opinion coping strategies of the"Star of the Orient" in the accident of crushing the passenger ship,and analyzes the cause and the inherent law of the success of the accident response process,and sums up the conclusion that the construction of sudden public safety The Enlightenment of Accident Public Opinion Coping System.In the end,the paper summarizes the above-mentioned research and puts forward several basic elements that should be set up to establish a more complete and effective public emergency response system for sudden public safety accidents and carry on the analysis to the professional public opinion response team,which is responsible for the operation of the whole system and focusing on the build up of professional team at the meantime under the system,we have discussion on the problems of the public response to the specific implementation of the strategy process,innovative mechanisms to protect the information communication channels and public participation model and other issues.Construct a set of public emergency response system,which is suitable for our government so as to promote the standardization and institutionalization of public opinion coping in order to provide a reliable public safety accident public opinion in China during the transitional period.