A Study On The Government Crisis Public Relation Under The Background Of Social Network Service

In recent years,along with the rapid development of social network service,China has become one of the most active areas of social network services in the world.It has subverted the traditional media mode of information dissemination,and affected personal life,business production and government management.The development of social network is the inevitable trend of social progress,which the government’s crisis public relation cannot avoid.Social network service is a double-edged sword for the government’s public crisis management.Recently,the improper tackling about the relationship between government crisis public relation and social network leads to a series of problems,most of which need to be solved immediately.How to overcome the negative impact of social network service,and give full play to the advantages of social network service,to achieve good governance and good governance of the government public crisis is a major issue for the government.We should combine the theoretical analysis with a further discussion about the practical cases,and put forward strategies acceptable to promote the development of government crisis public relation under the background of social network service.Presently,there are plenty of studies merely focusing on the government’s crisis public relation or the social network instead of carrying out any systematical researches that combine the two aspects together.Aware of the deficiency,this thesis firstly makes a comparative study of the issue both under the context of social network and that without the aids of social network.Besides,after analyzing the characteristics of social network 1.0 and 2.0,we succeed in figuring out the new features of government’s crisis public relation.Through an analysis of the causes and diffusion system of the government crisis in the context of social network,this thesis reveals the internal correlation between social network and government crisis public relation.The strategies proposed and relevant measures directly determine the results of government crisis public relations.Based on the discussion about two cases,it tries to list out all the possible problems it might arouse as well as putting forward applicable strategies.Overall,the thesis are comprised of six parts: The first part is a literature review.After a brief introduction of the research background,it discusses the theoretical and practical meaning of the study.Secondly,it introduces the related concepts,the characteristics of social network,the concept and characteristics of government crisis public relations;comparative social network and traditional media under the environment of government crisis public relations,social networks in different stages of development of government crisis public relations etc.Thirdly,it explores the development and evolution of the government public crisis under the social network environment in order to find out the causes of government’s public crisis and their corresponding diffusion channels.Meanwhile,it discusses the effective interaction between government and social network,confirming the indispensable role the government plays in dealing with the crisis.Fourthly,typical cases are given respectively as "3.1 Kun Ming Railway Station terrorist attack" and the "8.12 Tianjin port explosion" to present the seriousness of the public relations problem.Fifthly,effective strategies are put forward to tackle the government crisis public relations.Combined the cases and analysis above,from three aspects,we deal with the government crisis public relations,namely,warning strategy,treatment strategy and rehabilitation strategy analysis.Last but not least,it summarizes the thesis and gives a positive outlook.