Case Study On The Luxury Goods Trademark Disputes

In November 21, 2013, a press conference he Polo Road, held in Guangzhou, the press conference to announce, Burberry lattice graphic trademark was successfully apply for revocation. At the same time, the way he said it would Burberry Polo company claims 500000000 yuan.In 2012, Beijing intermediate people's Court upheld the original decision of the Trademark Review and Adjudication Board, do not agree with El mays international request revocation of Chinese brand Hermes Dafeng garment company request. El Metz international as early as 30 years before the opening of the Chinese market, but it was only to apply for the registration of trademark "Hermes" in English, not registered the trademark. This is the original corresponding Chinese trademark has been registered by other companies, to Chinese judges filed revocation request rejected, after its Chinese trademark unregistered well-known trademark sued the judges. However, the Beijing intermediate people's Court of appeal has not been supported, the judges decision to maintain Beijing intermediate people's court in the final.Similar to the luxury goods trademark dispute case, the reason there are similarities or personality, but because the manufacturers of luxury goods brand strategy mistakes, our luxury brand or the legal protection of well-known trademarks is also missing, these are necessary for analysis and research. This paper intends to start from the luxury goods trademark dispute case, according to the characteristics of luxury brands and luxury goods, luxury goods trademark with the trademark, to clarify the difference of well-known trademark, realistic predicament and luxury goods and luxury brand strategy of trademark protection, trademark protection system improvement recommendations of luxury.