Close The Party-mass Relationship Research In The New Media Environment

The communist party of China is the core of leadership for the cause of socialism, it is the people's interests as the basic starting point, serve the people heart and soul as the fundamental purpose of marxist political party. Since the building of the communist party of China attaches great importance to relations between the party and the masses.Represented by information network technology and mobile communication technology obtained the rapid development of new media. New media, including the network media, mobile phones, digital TV and the other media. New media has changed the people social communication form, it has become the main form of people communicate with each other.New media represented by Internet technology mature, makes the new media has become the important way of the party members and cadres to understand public opinion, our party has become ordinary people to understand information, expression and to participate in public affairs an important new channel.In order to close party-masses relations and the construction of socialism with Chinese characteristics, the new media has become an important bridge.In order to develop China's political economy and the reform of the system, new media is a very important role.The communist party of China how to grasp the development trend of new media in the new period, How to through the use of new media to keep and close party-masses relations under the new situation, Has become the party and the government need to solve a significant and urgent task.Supported by digital technology, network technology, the communication form more and more mainstream. The characteristics of the new media including interactivity, real-time, huge amounts, sharing, and other. New media provides a new channel for strengthening the communication between, promote the transmission between the freedom of information transmit between the party and the masses, enhance the transparency of information transmission between the party-masses, enrich the forms of information communication between the party and the masses, not only for teaching guide the masses and the integration of social public opinion began to construct the new way and platform, also for the Chinese communist party accepts the populace to supervise the new tool. But in order to close the party-mass relationship, new media is a double-edged sword. The new media also puts forward a severe test for close party-mass,including the party's ideological work, the mass education guide work and enhance the ability to work, and other aspects of party members and cadres.New media environment, the use of new media close the party-mass relationship, the work of the party and the government has made great achievements.Has advanced the transparent government affairs of new media, have been expanding the communication channels between the use of new media, has optimized the mass work way with new media.To use new media close the party-mass relationship, party members and cadres in consciousness, ability, technology, system and so on various level there is still a problem.To solve these problems, in order to use new media close the party-mass relationship, trying to put forward feasible Suggestions.First of all, try to change the traditional concept of party members and cadres, innovative thinking in the new media;Next, in order to use new media close the party-mass relationship, improve the working ability of the party members and cadres;Finally, improve the close relationship between the mechanism with new media.To lay a solid foundation,in order to achieve the goal of a well-off society in an all-round way and promote the cause of socialism with Chinese characteristics.