| Combine the two elements of blog and celebrity to define the concept of blog-celebrity, make clear the connotation of recessive commercial speech. Affirm the recessive commercial speech of blog-celebrity from the view of commercial law adjusting object is essentially the nature of advertised commercial law act, indicate that blog-celebrity recessive commercial speech has the diffusivity and hidden,consider that the basic of legal protection for blog-celebrity recessive commercial speech is to protect the freedom of speech. Analyze the necessity of limiting blog-celebrity recessive commercial speech from the view of freedom vs benefit and fairness vs justice, further clarify the damage of ad competition caused by recessive commercial speech, as well as the legal questions that the the right of witting, free trading and fair competing are infringed m. However, the status of regulation for blog-celebrity recessive commercial speech is not performed and lack of automaticity,therefore it’s necessary to regulate the blog-celebrity recessive commercial speech with laws as well as searching the ways that how to improve it from the view of performing legal regulation system and enhancing industrial autonomy combining the advanced experience of US and Chinese current situation. |