Strategy Of Government Investment In The Marketing Of Local Governments

Investment promotion as an important function of local government, is an important motivation of local economic and social development. The local government how to improve the efficiency of investment promotion and capital introduction is of great significance. The traditional idea of the investment and investment way mainly exist problems such as backward means, a single, narrow channel, seriously affecting the efficiency of local government investment promotion and capital introduction. And the private sector’s proved effective management idea, method and means is introduced into the public sector, reshape the government governance in the spirit of market and enterprises, through the government marketing to optimize investment projects, structures, marketization, standardization and transparent investment platform, widen the channel of the government’s propaganda, will undoubtedly promote the government’s investment promotion and capital introduction ability, promote the full cooperation of the government and the market a feasible path.Gong Qing city in Jiangxi province as an emerging city of industry cluster, the city government in the investment promotion and capital introduction work in the past was mainly exist "pro-business, pro-business consciousness is not strong", "lag", "channel is narrow, investment promotion and capital introduction after the unreasonable industrial structure and layout, etc. In recent years, Gong Qing city gradually introduce the ideas and methods of government marketing investment promotion and capital introduction work, relatively good effect.This article mainly around "government how to use marketing theory improve the competitive advantage of the local government in the investment promotion and capital introduction" study of this problem. After combing the literature, concepts, problems, based on the theory of "government marketing theory", by analyzing the status quo Gong Qing city investment promotion and capital introduction, existing problems and the change of internal and external environment, and based on the analysis of marketing mix strategy as the framework, to promote the competitiveness of the local government in the investment promotion and capital introduction work provides concrete Suggestions countermeasures.