Process Reengineering And Optimizing Strategy For GG Law Office

Established in 1997, GG law firm is a law firm in partnership. The business operating income in 2014 is 31 million yuan, which took the leading position in the bar in Henan Province. With the growing of the law firms in Henan, the fierce market competition makes GG firm faces:The existing organization structure lacks flexibility, which adapted to the rough development, the main business depends on individual to fight alone, the law firm lacks effective operation process and other problems. These problems seriously restricts the work efficiency and the development prospect of GG law firm.Based on business process reengineering theory, on the basis of collecting a large number of literature, the paper draws on the successful practice of process reengineering at home and abroad and systematically researches the process reengineering and optimization strategy of GG law firm. Firstly, through the development of the law firm in Henan and the present situation analysis of GG law firm, the paper reveals the existing problems in the organizational structure and key business processes of GG law firms. Secondly, the paper analyzes the advantages, weaknesses, opportunities and challenges of GG law firm in the fierce market competition by SWOT analysis method. Furthermore, using the business process reengineering thery, the paper develops organizational structure reengineering strategies, establishes the appropriate project team and optimizes the restructuring guidance processes, marketing processes and other key business processes of GG law firm. Finally, the paper puts forward the implementation strategies to improve the governance structure and establish a reasonable distribution system on reengineering the organization structure and optimizing the main business processes of GG law firm.In this paper, characteristics and innovations mainly display in:(1) using the SWOT analysis method, it discusses the advantages and disadvantages in the development environment of GG law firm; (2) based on the theory of business process reengineering, it reengineers the organization structure of GG law firm and optimizes its main business processes; (3) it provides the implementation strategies on reengineering organization structure and optimizing the main business process of the GG law firm.This paper not only provides a set of operational strategies on reengineering organization structure and optimizing the business process for GG law firm, but also provides theoretical basis and analytical approaches on process reengineering for other law firms.