After more than ten years in the development and popularization of hip-hop in China,the number of hip-hop training institutions in Beijing is increasing rapidly,and the hip-hop training has been an industry that can not be ignored.The purpose of this study is to explore the current situation of Beijing hip hop training market and the problems and experience gained by the author in the hip hop training market.To explore the pattern structure of the Beijing hip-hop training market,clearly limit the adverse factors of the development of the hip-hop training market in Beijing,and put forward the scientific and reasonable suggestions for the development of the hip-hop training market in Beijing,and provide a theoretical basis and reference for the development of the street dance training market.This article uses the methods of literature,questionnaire,interview,observation,logic analysis,and data analysis on the number and distribution of the hip-hop training institutions in Beijing,the situation of the operators,the operation purpose,the operation scale and the hardware facilities,the mode of operation,the way of management,the teaching methods and the instructor teachers,and the participants in the hip-hop dance.The investigation and results analysis of the motivation and college characteristics have been obtained,and the results are as follows: 1.Beijing street dance training institutions have exceeded 500,and the training institutions are increasing faster and faster.There are two kinds of training institutions for hip hop dance.The first one is to train hip hop institutions.The second one is to join hip-hop courses in their own education and training institutions.The competition of hip-hop training institutions is becoming more and more fierce.2.the number of hip-hop training institutions in Beijing increased rapidly.With the continuous development of the society,students learned hip hop through different ways and began to learn hip-hop with different purposes.3.Beijing hip-hop training institutions have relatively good hardware conditions.Classroom space,floor,sound and so on all have higher quality.Beijing street dance training teachers’ hip hop ability is also very high in China,and many teachers have won awards at home and abroad.4.there are also many problems in the hip-hop training institutions in Beijing.First,there is a problem of imbalance between supply and demand.The main distribution of hip-hop training institutions in Beijing is in the developed area of economy and culture,while there is a shortage of demand in the relatively underdeveloped areas.Second,Beijing street dance training institutions have larger management problems,third,Beijing street dance training institutions teaching quality is uneven.Fourth,the promotion and marketing of hip-hop training institutions in Beijing lacks planning,and there is a problem in the efficiency of marketing promotion.The following conclusions are obtained through the study:1.Beijing street dance training market has begun to take shape regardless of quantity or quality.The hardware facilities are excellent and the teachers’ personal ability is excellent.The development of Beijing hip-hop training market is booming.2.with the policy support and the rapid development of China’s economy,the demand for hip hop training is increasing in a strong international metropolis such as Beijing.More people become street dance enthusiasts,more funds will be injected into the hip hop training market,hip-hop training market has good prospects for development and development potential.3.the hardware of the street dance training market in Beijing has begun to take shape,but the ability of the software relatively backward management institutions or managers is low,the industry management is chaotic,there is no better management system,and the teaching ability of teachers is insufficient.Promotion of poor marketing planning is urgently needed.Suggestions are as follows:1.to strengthen management and improve management level,special management personnel can be introduced for management.2.,strengthen the management and guidance and regulation of government functional departments,and strengthen the role of the National Executive Committee of hip hop dance.3.clear the demand for hip hop training and adjust the distribution of hip hop training institutions according to needs.4.to strengthen the marketing and promotion of hip-hop training institutions. |