Study On The Design And Application Of Urban Visual Image System

In construction of cities in our country have a socialist country characteristic of city features.at the same time,almost every city in the copy and paste.Urban construction is developing rapidly.However,The rapid development of urban construction has not left the city with a unique urban image in the public mind,not because of the lack of urban culture and heritage,but the lack of overall systematic planning for the cultural characteristics of the city during the construction of the city.This paper selects Zhangjiakou as an example,through the study of the theory of the city visual image of Zhangjiakou visual image system is applied and discussed.The development of Zhangjiakou is faced with a great historical opportunity---Beijing-Zhang co-hosted the Winter Olympics in 2022.This is an opportunity and a test for the establishment of the city image.The construction of the city has a good start and planning,which will have a great positive effect on the promotion of zhangjiakou.Based on the characteristics and cultural analysis of zhangjiakou,the paper presents the urban culture through visual communication,so that it has unique urban memory.On the basis of historical context,this paper discusses the effective combination of visual image design and urban image building,and further studies the importance of urban visual image design.