The Innovational Research On The Supply Of Public Cultural Products In The Minority Areas Under The New Media Environment

With the growing strength of new media,new media,public cultural service functions increasingly prominent.At the same time,the supply and service of social public cultural products are also realizing the "new media",especially the strong extension of traditional media to new media,which makes the new media play an increasingly important role in the supply and service of public cultural products.How to adapt the supply of public cultural products to the development of the new media era has aroused the concern of all sectors of society.Based on the theory of new media theory,public cultural service theory,public product theory and new public management theory,this paper analyzes the public goods of minority areas in the minority areas by using the literature research method and the interview method in the case of the supply of public cultural products in Wuming district of Nanning.Cultural products supply in the application of new media status and problems,and put forward countermeasures.The main contents are as follows:In the introduction part,including the background and significance of the research,the main contents and research methods;in the part of the theory,including the main concepts,network governance theory,the impact of new media on the supply of public cultural products;This paper analyzes the supply policy,information construction,new media development,supply content and external art exchange of new media public cultural products in Wuming district,and finds out the problems existing in resource integration,influence and service efficiency and cooperation mechanism,This paper analyzes the reasons of the public,government and new media organizations,etc.;in the part of the countermeasures,including the establishment of new media public cultural products supply long-term mechanism;to encourage more social forces to participate in and improve the diversified supply model;Cultural products cloud platform;the establishment of new media public cultural products supply co-ordination mechanism;increase the spread of Zhuang ethnic public cultural products,mining national elements;vigorously promote the new media communication platform to improve the public new media literacy.In this paper,the research on the supply of new media public cultural products in Wuming District of Nanning greatly enriches the research on the application of new media in the supply of public cultural products,which has certain academic value.Secondly,the research of this paper is aimed at the actual situation of the supply situation of public cultural products in Nanning,which is of great practical significance to perfect the supply of public cultural products in Wuming area.