Pingyang Puppet Show Cultural Brand Construction Management Measures

Pingyang County,located in Wenzhou,Zhejiang Province,the coastal areas of southern Zhejiang,has a long history of cultural resources and the cultural is very profound.With the continuous development of social economic,Pingyang County,as the first batch of open coastal economic County of China,it achieved good results both in economic and the cultural industry and also in the culture square,folk culture and other activities is booming,showing a good momentum of development and wide based on the masses,especially the Pingyang puppet show cultural,has played an important role in the development of county cultural industry.Pingyang puppet show also called "puppet","wood opera",has the name of "title China drama originator",the Muppets is the most common form of performance,was very popular among the people especially in the southern region.Since the reform and opening up,Pingyang Puppet Troupe won exceed 300 awards between the national and provincial,and famous at home and abroad.And has been known as "exotic flowers" by the leadership of the Ministry of culture,and was awarded the highest honor award in the Eleventh International Puppet festival.Today,Pingyang puppet show is listed as a national intangible cultural heritage.Pingyang puppet show protection and Heritage Center is also listed as the Zhejiang puppet show protection and heritage base and the cultural construction demonstration site in Wenzhou.This paper adopts the scientific and reasonable research method,such as literature research and Analysis,which is on Pingyang puppet culture construction method,tap from the source and discovered the problem in the brand construction,such as funding problems,the construction of cultural industry chain,the government management issues,publicity and education issues.And analyze the related theory to solve these problems,such as the use of brand culture theory,resource scarcity theory,public product theory of the reasons,and also provide theoretical support for the proposed management strategy.Using the professional knowledge of public management,aiming at the problem of management of defects in the construction of brand culture,on the one hand,positive study and learn from the successful experience of the brand culture construction at home and abroad,combined with the status of Pingyang County Cultural Construction and development,put forward constructive management strategy in the cultural characteristics of the brand construction,the industrial transformation and upgrading,policy system support etc.;On the other hand,from the long-term development view of the county characteristic culture development work,focusing on training and innovation of talent,strengthen the organization and propaganda,changing people's ideology and other fields of management plans for construction of Pingyang County puppet culture brand characteristics.This paper aims to through the construction of degree and the situation of the Pingyang puppet special culture brand analysis,strive to enhance the Pingyang county government's work efficiency in the cultural management,actively promote the transformation of government cultural function,promote Pingyang county to more scientific and more efficient way to manage the brand culture construction,enhance the level of overall cultural brand construction in Pingyang county.I hope that through this study,it can strengthen the impetus of Pingyang County Cultural Development at the level of cultural management and speed up its development in cultural construction,make the cultural development to promote economic development,and promote county economic and social progress in an all-round way,highlighting the county's cultural economic regeneration and strong competitiveness.And also can improve the people's cultural self-confidence of the characteristics of the puppet Pingyang county cultural,but also hope to have some help to the historical and cultural heritage protection,the development of social economy in Pingyang County,...