Development Study On Chinese Cultural Industry Under The Circumstances Of Big Data

In recent years,the cultural industry has maintained rapid development,its growth rate is always higher than the growth rate of GDP.The cultural industry has become a new economic growth point.With the continuous improvement of information technology,the rapid spread of the Internet and the popularization of intelligent terminals,Big data technology is booming.At present,Big data,which has infiltrated into all fields of culture industry,becomes the important resource,technology and thought,driving the development of cultural industry.In the age of big data,cultural industry faces the opportunity and challenge of the unprecedented expansion.Culture industry will become one important mainstay industry in our national economy along with market economic development.Seizing the opportunities brought by big data for cultural industry,dealing with challenges actively,is of great significance to the sustainable and healthy development of national economy.On the one hand,big data provides a strong support platform and the motive force for the development for the development of cultural industry.Thus cultural industry is ushering in a huge development opportunity.Big data provide a scientific basis for decision-making of the cultural industry,then optimize the industrial value chain.Big data integrate communication subjects,communication channels,communication audience,therefore big date promote media converge.Big data also improve the system of culture market such as the price mechanism,supply and demand mechanism,risk mechanism.On the other hand,cultural industry is also facing challenges in the era of big data.Because of the misunderstanding about big data,insufficient Application conditions of big data,less data literacy employee,the lack of big data protection measures,limit the development of cultural industry with big data.With the widespread application link analysis,digital gap,separation of the departments but also reduce the efficiency of big data.Data quality issues also influence the effectiveness of big data applications in cultural industry.The cultural industry produces content and big data,.Big data application in the culture industry has broad development space and market prospect.In the era of big data,the development of cultural industries,need to take measures: enhancing rational knowledge of big data in the cultural industry,deepening the understanding of big data,training large data thinking,combined with the characteristics of cultural industries with innovative thinking.The cultural industry produces content and big data,.Big data application in the culture industry has broad development space and market prospect.In the era of big data,the development of cultural industries,need to take measures: enhancing rational knowledge of big data in the cultural industry,deepening the understanding of big data,training large data thinking,combined with the characteristics of cultural industries with innovative thinking.To improve big data application ability in the cultural industry,the energy of big data should be inspired,the data literacy of employees should be enhanced.Besides,a sound environment for the combination of cultural industry and big data.