| Nowadays,media form is also experiencing tremendous changes with the rapid development of present Internet technology and media communication technology.Since the emergence of social media,it not only changes people in communication idea,communication content,even in communication ways,but also affects people’s daily lifestyle and values,even the communication of minority culture in China.China is a socialist country in which ethnic groups share prosperity and development,in the process of constructing national,scientific,popular Chinese-characterized socialist culture,basing on promoting national culture is the main way to enhance national cohesion,build patriotism,boost a sense of national identity and national pride,at the same time,promoting national culture is the spiritual source and intellectual impetus to promote socialist modernization.In the context of contending national cultures,Guizhou Gelao national culture is the "treasure" in Chinese minority culture,Gelao people live and multiply with their unique national belief of advocating nature.As the gathering place of Gelao people,in Shiqian County,Guizhou Province,due to the impact of multiculture and restrictions of local actual environment and level of economic and cultural development as well as other factors,most of the outstanding Gelao cultures are rarely known,lack of succession,even at risk of vanishing.In the process of protection and inheritance,Guizhou Gelao culture is facing a crisis,while cultural inheritance and development affects a nation’s,even a country’s rise and decline,how to use social media to disseminate and promote Gelao culture,it is significant no matter in view of self-development of Gelao people,or from the perspective of Chinese national cultural development.This paper first investigates audience’s frequency of use,way,and intended use of social media,their comprehensive degree and ways of understanding of Gelaoculture,relationship between social media and Gelao culture in Shiqian County.Followed by analysis of aspects of the impact of social media on communication of Gelao culture,first it promotes the reformation of way of spreading Gelao culture.Secondly,it promotes the development of participatory culture in Gelao region,and it cuts down the marginality of communication of Gelao culture.Finally it promotes the development and utilization of Gelao culture.And then the causes of the impact of social media on transmission of Gelao culture are summed up,they mainly include that social media optimizes the communication content of national culture,meets current social needs of communication,provides a convenient channel for cultural communication in minority area and popularization of social media tools extends the audience.Finally,it analyzes the problems that should be paid attention to in the process of disseminating Gelao culture in social media,including "digital divide",transmission fault,control of propaganda and the avoidance of homogenization,besides two suggestions on better communication of social media in Guizhou Gelao culture are put forward,in the context of social media,media literacy of audience in Guizhou Gelao region must be enhanced,and increase the efforts of communication of Gelao culture and improve communication quality,hoping to break a new approach for developing and innovating the communication of Guizhou Gelao culture. |
