The Study Of Brand Identity About National Cultural Tourism Destination

This article mainly discusses the national cultural tourism destination brand and brand building of related issues,this paper studies the ethnic cultural tourism destination brand image design of the professional building.Articles can be from the horizontal and vertical directions are analyzed.First of all,based on the previous research results and the analysis of the present study,divided into foreign research results in different historical periods and profile with the domestic research on the content system of branch and reviewed in this paper.Secondly,on the concept,definition of ethnic cultural tourism destination image and the theoretical exploration of the brand.This paper summarizes the relevant concepts of constructing national cultural tourism destination brand,the forming factors,influencing factors,such as analytical thesis theoretical support.Thirdly,with the actual case example of ethnic cultural tourism destination brand image design theory in zhenfeng,hole village buie the application of the ancient village.Illustrates the nano hole village buie ancient village to establish the necessity of national cultural tourism destination brand,and on the basis of the visual elements to the destination to locate explore refactoring,design,brand building,puts forward some feasible Suggestions.Finally,from the perspective of brand spread and extended discusses the key points and the necessity to maintain brand vitality,through cultural drive,interactive,new media using the method such as brand,strengthen the tourists to the destination brand sensibilities,and again the brand core value,establish destination a long-term relationship with the target group,formed a complete research content.