Under The Information Age Animated Advertisement Creative Design And Application

The information age is no longer a new word,it’s coming,and so did the digital media technology,high-tech technology and the development of new media technology,because the rise and development of the technology in the information age advertising in two aspects,namely the animation creation form and the dissemination way significant changes have taken place.People in this age have a strong aversion to hard selling,like to emphasize individuality,focus on self-experience,and pursue self-worth.This topic in home and abroad excellent animated ads as the research object,combining with the information age of animation advertising technology and the use of case analysis,summed up the animated ads under the information age in the production and dissemination of creative design,and applied to the animated ads "not" ban "of taking" of creation.This paper is divided into five chapters:The first part is analysis of the research background,research content,research method and innovation point of this subject.The second part is the analysis of the animated ads is different from traditional advertising,divided into production forms and the analysis of the use of two aspects of different technology,analyzes the key frame animation technology,the three dimensional animation technology,postproduction and interactive animation technology is the use of traditional advertising characteristic analysis;The third part is the case analysis of the creative design of animation advertising in the information age,which mainly carries on the case analysis from the form of creation and the form of communication.Creative design case analysis of Flash animation advertising,3d animation advertising and post-effect animation advertising.Transmission form is mainly on the traditional advertising communication form and modern form of animation advertising communication is analyzed,combined with concrete example,summary information age the animation in the form of advertising in the spread of creative design;The fourth part is the graduation design work "is not" forbidden "of taking" animation promos use practice,creativity is divided into three aspects: idea,technology creativity and public dissemination idea.Focuses on the idea of this paper,introduces in detail its script design,theme,style setting(role modelling and scene setting),sound design ideas;The fifth part is a review of the paper and its development trend.