Reasearch On The Entertainment Problems And Countermeasures Of IP Film Adaptation In China

With the advancing development of internet,the inflow of capital and the overall transformation of the society,it has presented great opportunities to the industrial development.In 2015,the cultural industry of China emerged as a prominent sector of internet development of China,marking the great popularity of IP industry.As far as IP is concerned,a word can not be avoided.That is entertainment.Focusing on IP,it aims to fully explore the needs of the user,realize the interconnection between online literature,film,game and animation as well as form an industrial chain.It is also the entertainment-oriented concept of great IP.At present,the IP industry has leaned toward the entertainment more obviously.It should be noted that the combination of IP and entertainment is rational.The IP industry lacking the elements of entertainment can not be accessible to the public.But if the IP industry pursues the entertainment blindly at the expense of cultural essence,it will not lose its ultimate meaning.Under this background,this paper is devoted to focusing on the entertainment of IP industry and identifying the relevant problems.After putting forward and comparing the cases related to the popular adaptation of film in the IP industry,this paper has identified the negative influence of the entertainment.The balance between entertainment and culture will be also explored.Some strategies and advice on the sound development of IP industry have been given.The first chapter of this paper aims to elaborate on the background and current status of the research.From the practical perspective,the second chapter will discuss the definition,source and development course of IP.Based on the practical cases,the third chapter aims to review and classify the source of diverse content in the adaptation of IP film.After putting forward the concept of film entertainment,the fourth chapter will focus on the adaptation of IP film and also summarize the forms of entertainment.Based on thechapters above,the fifth chapter will analyze a series of problems caused by the entertainment.Aimed at the three points in the last chapter,the sixth chapter will offer some advice accordingly.