Contracted Concept Under The Perspective Of Plane Advertisement Design Style Research

In the book of No Sense of Place: The Impact of Electronic Media on Social Behavior,Joshua Meyrowitz emphasis on the development of information communication technologies leads to the transformation of media,and the transformation of the media is heavily influence the changes of the social scene.Especially in modern society,various social scene mutual communion and transformation,such as virtual reality,the public domain and private domain,and online and offline from time and so on,speed the flow of information,integration and change.This kind of information dissemination form is closely related to the fast pace of modern life,and the rapid alternation of time and space to further promote the society to in a hurry,as a result,"contracted" became the common call of each social member for the flow of information,especially for the information transmission by the print ads.The concept of contemporary and contracted originated in Europe and America in the1980 s,it reflects the life grade of modern characteristics of The Times and aesthetic concept.But,in advertising,performance style,contracted design concept affect print ads can be traced back to the established in 1919 in the German city of weimar Bauhaus school of design.Since then,the plane advertisement design will follow the "less is more" design concept,moving towards a concise concise,simple and elegant style of design performance.Continues the design concept to modern plane advertisement design,whether in logo design,packaging design,poster design,etc.,to be able to capture the simple concept of a trace.For now,academic or professional people in the design of contracted design style of print ads research lack of systematic discussing and studying,it is for this area become the research outline,so the author from the Angle of contracted concept under the study of plane advertisement design style has a certain theoretical significance and practical significance.This thesis mainly discusses is divided into five parts: first of all to overview of contracted design style,a brief introduction about the origin of contracted design style,importance,and its practical significance in the plane advertisement design;Secondly,the paper discusses the artistic features and misconceptions of the design style of flat advertising,which is intended to provide theoretical guidance for realistic creation.Again,we will discuss the relationship between the design style of flat advertising and the content of visual communication.Finally,we will discuss the realisation of the simple design style of flat advertising from a variety ofangles.As is known to all,print advertising has become a "panacea" life exists today.But this "panacea" belongs to the instantaneous art,if you want to play to sustainability,influential "medicinal",there must be an appropriate "prescription",and in accordance with the public "absorption mechanism".Due to the modern society,advertisers and advertising designers for contracted concept understanding deviation,lead to the complexity of some print advertising space is suitable to the growth of remains,on the other hand is the life of the public to "contracted" pursuit,force around the basics.Based on this,the author thinks that the print ads of contracted design style as the change of The Times,it will send out an attractive glamour.