| As a psychological feature and activity,image plays a very important role in human life and practice.However,with the dramatic development in information era,poster plays a more and more remarkable role by its visual reading effect.The author wants to organize a survey and analysis about Warsaw International Poster Biennale,the most authority and reputation poster design competition in the world.To analysis the visual reading of image connotation,that derived from the winning poster from the perspective of audiences.(1)Collect the samples.This article choose 12 posters as research targets from 242 winning posters of Warsaw International Poster Biennale with SPSS cluster analysis method.(2)Design questionnaire.Design a questionnaire to collect the opinions of audiences about image connotation and visual reading.By using the Method of Semantic Differential,the questionnaire tries to find out the design semantic of poster samples’ image connotation,which can be called vocabulary adjectives.Combining the vocabulary adjectives with 7 levels scale,author expects the questionnaire to explore the audiences’ visual reading of poster samples.(3)Population,based on the survey questionnaire,the audiences composed of 80 students,40 students from design domain,and 40 students are not.By using questionnaire survey,a statistical analysis about the image and visual reading of image connotation can formed.(4)Style identification,analysis the origin data of questionnaire survey by SPSS software then draw a conclusion.1.Overall average analysis of image.2.Analysis of image characters.3.Comprehensive comparative analysis,(5)Visual reading case analysis of poster image connotation.This article can offer practical value and objective opinion by using scientific analysis to research visual reading of poster image connotation,and can combine sensibility design research and visual reading data of image connotation.It has some instructive meaning for stylist to realize audiences’ visual reading of image connotation,and grasp the relationship and rules between image connotation and visual reading,express design works’ connotation accurately,wish can build an emotion bridge between audiences and designer.It also can provide rational reference about research of visual reading of poster image connotation. |
