Regional Cultural And Creative Product Brand Symbol Design

Nowadays,all over the country to develop cultural and creative industries,it is to improve people’s lives,improve the quality of products as the goal,received wide acclaim,the current culture brings people pay more attention to the spirit of enjoyment,only from the design style,is not attractive anymore.Thus,the quality has become the brand symbol the article creates the core competitiveness between the brand.Most current product design is to research on the visual level based on the characteristics of the images and other products for gene is relative lack,and the design of the products of other genes were not unified.In product design embodied in the cultural characteristics and the continuation of the brand culture and brand style the characteristics of the original,is at present all the common problems faced by enterprises,aiming at this point are studied.Firstly,the research creates product brand symbol from the regional culture Firstly,aiming at the regional cultural and creative products,lack of brand awareness and lack of regional characteristics to analysis the problem,the paper summed up the regional brand symbol design method,makes the theory basis for the subsequent design practices.Through regional,regional cultural and creative products brand,analysis of Chu culture brand status the culture,summed up the regional differences caused by the formation of different cultural and creative products,at the same time also led to different regional industrial structure is different,so different places of cultural and creative industries have different cultural and creative direction and product development;analysis of the product brand,because the region is different form different cultural and creative brand products.Secondly,study from the brand product image and product form gene of these two aspects.Through collecting data,pictures and references,the well-known BMW and Haier brand history,brand culture,product form gene were analyzed with time as the main stage,from BMW automobile models in evolving brand form gene in genetic characteristics,and compared with the domestic brand Haier,Haier products lack of other genes.Through two case studies,summary a method of extracting the principle of design and the brand symbol of product brand,brand products for guidance for the design of regional paper.Then taking the Chu culture as an example,from the semiotic perspective to analyze the Chu culture semantics,syntax,pragmatics,and summarize the cultural connotation and characteristics of Chu culture,design the principle of design essentials and brand symbol regional creative brand to make use of the Chu culture creative brand design,re design of the regional brand to Libang products.Through the design Practice,verify the research conclusions of this paper,and the product design has certain help.