C-E Translation Strategies Of Cosmetic Instructions From The Perspective Of Adaptation Theory

With the development of economic globalization,more and more domestic cosmetic brands flock to the western market. However, whether those brands could be accepted by the international market depends largely on the translation of Chinese cosmetic instructions normatively, which is a special form of advertisement and bridges the connection between manufacturers and foreign customers. Therefore, it is critically urgent to study the C-E translation of cosmetic instructions, which has seldom been studied before and thus lacks theoretical guidance.The thesis has studied and summarized the characteristics of English cosmetic instructions at the lexical and syntactic level and the influence of various contextual factors by searching and collecting cosmetic instructions through the official websites of international well-known cosmetics. Verschueren’s adaptation theory points out that the interpretation of linguistic phenomena from the perspective of pragmatics should take the contextual correlates of adaptability, structural objects of adaptability,dynamics of adaptability and salience of adaptation process into consideration. The characteristics of English cosmetic instructions are exactly the contents to be adapted to. It is obvious that the adaptation theory is of great importance and theoretical guiding value to the study.This thesis, mainly from the perspectives of contextual correlates and structural objects, summarizes the characteristics of English cosmetic instructions, revises and normalizes the collected existing English versions of the Chinese cosmetic instructions by adapting to those characteristics and concludes practical translation strategies to guide the translation, namely, reediting to adapt to the linguistic structures, amplification to adapt to the social world, paraphrasing to adapt to the physical world and substitution and amplification to adapt to the mental world. Those findings will provide theoretical guidance and make specifications to the C-E translation of cosmetic instructions. Finally, it will help domestic cosmetic brands successfully enter the global market and win opportunities to compete with foreign cosmetic brands in the international cosmetic market.