Research On The Interesting Design Of Animation In E-Commerce APP

With the advent of internet informatization era,various emerging channels have entered the stage of booming development.The popularity of internet has also given impetus to the rapid development of E-commerce in terms of width,depth and pace.Hence,it has emerged as a new engine promoting the economic development.Moreover,it has been also changing the lifestyle and ideas of life of many people.Under the background of the fast development of internet technology and the wide popularity of smart phone,the era of mobile E-commerce has arrived.With various features such as being convenient,flexible,safe and inclusive,mobile E-commerce can offer the brand-new experience of mass consumption,thus representing the new development tendency of modern E-commerce.As the terminal of E-commerce service,E-commerce APP is the main channel through which those consumers can receive the services and products.With a great ability for market penetration,APP can push forward the shift of E-commerce towards the mobile terminal.Many E-commerce companies have also stepped up efforts to create the APP with distinctive features.As the market of E-commerce APP becomes increasingly more competitive,the APP service and interactive experience with those users are gaining importance.The user needs for APP have also changed from the mere functional realization to the excellent interactive experience.Therefore,how to improve the user experience of E-commerce APP has become the key to the success.An increasing number of E-commerce APP developers have added in massive animation effects so as to improve the user experience.It must be pointed out that the dull,complicated and improper animation will just cause more trouble and confusion for those users rather than improve the user experience.In other words,it will also seriously undermine the smooth operation.Under this background,this paper is devoted to analyzing and making reflection on how to improve the user experience of E-commerce APP through the interesting design of the animation.This paper aims at the application of animation to E-commerce APP.It is also devoted to the interesting design of animation for E-commerce APP.First of all,the development course of E-commerce and E-commerce APP will be summarized.The features of interesting design and the internal relationship between interesting design and user emotion will be analyzed.By analyzing the market and user features of E-commerce APP,it will make a summary of the user needs for the current E-commerce APP.From the perspective of E-commerce APP developer,company and user,this paper will also infer the internal connection between interesting design of the animation and the improvement on the user experience of E-commerce APP based on the functions and new features of animation as well as the expressive modes and features of interesting design.In addition,the animation in the E-commerce APP will be classified according to the level,page and function of the animation.The expressive mode and features of various animations will be analyzed and summarized.Based on the theory of animation ontology and the data from user surveys,this paper will comprehensively make use of different theories,such as animation design,interaction design,visual communication and psychology,for different categories of animation.Besides choosing the animation design in the mainstream E-commerce APP for case analysis,this paper will summarize the methods for interesting design from the angle of animation appearance,movement,plot,color and sound.From the perspective of Maslow's Hierarchy of Needs,Norman's concept of emotional design and user experience,this paper has viewed the interesting design of the animation for E-commerce APP as a three-dimension model comprising the instinct level,experience level and reflection level.The ideas and principles necessary for the interesting design of the animation will be also summarized accordingly.Therefore,a feasible set of methodology for the interesting design of the animation for E-commerce APP has been provided.