The Research On Chinese Folk Culture Class Communication Under Frame Theory

Promoting the national cultural self-confidence is a strategic task under the wave of globalization.The culture class is essential to establish the cultural identity of the younger generation,so the research on Chinese folk culture class communication is significant.This paper adopts the combined study methods of literature analysis,semi-structured questionnaire and participant observation.The Chinese folk culture class in a university in Guangxi province chosen as the study object,the classroom communication effects are analyzed and studied under frame theory.There are six chapters in this paper.Chapter One is the brief introduction of the study background.It provides a literature review on the classroom communication effects,the previous studies on the Chinese folk culture class and frame theory.The study methods are also described in this part.In Chapter Two,the value and essence of Chinese folk culture class are analyzed from the angle of communication.Upon the summary of Chinese folk culture classes on Netease cloud classroom,establish Chinese folk culture class framework as the study object,and the media frame of Chinese folk culture class communication in ideal state.In the third chapter,on the basis of the analysis of the three main channels for young people to receive Chinese folk culture(words-and-deeds household communication,hometown environment-based regional communication and multimedia-based mass communication),structure the audience frame of Chinese folk culture class communication.In the fourth chapter,the effects of different teaching methods applied in Chinese folk culture classes are monitored based on the results of those curriculum provision-oriented questions in the questionnaire to build the media frame of Chinese folk culture class communication in audience reality.Next,Advantages and disadvantages as well as the final communication effect is inspected from frames' comparative analysis and students'answers.The last chapter presents communication strategy.It suggests that the multimedia interactive teaching be encouraged in order to obtain better classroom communication effect,and we also should be alert to the "Pseudo-environment" built by the mass media.Make full use of the courses in university to make up for the lack of interpersonal communication-basedCulture communication under the modernization development,but also recognize the irreplaceable role of family and home for the Chinese folk culture.We should gradually enhance the cultural identity of the younger generation with the complete,sustaining and systemic in the cultural communication.