Research Of The Risk Identification And Prevention Of The Traditional Enterprise Cross-border Mergers And Acquisitions The Entertainment Industry

With China's economy into the new normal,the traditional industry into the capital of winter,loss and decline in performance has become the norm,traditional enterprises need to seek transformation;By contrast,with the constant upgrading of the national entertainment market and under the support of national policies,laws and regulations related to the entertainment industry gradually improve,capital market inject a lot of money to entertainment industry.In multiple positive,China began to enter the golden age of entertainment industry.After 2014,Set off a wave of The traditional enterprise cross-border mergers and acquisitions the entertainment industry?Data show that in the first 8 months of 2014,The traditional enterprise cross-border mergers and acquisitions the entertainment industry events more than 90,the total amount of up to $50 billion?the major business involves real estate,food,automotive and mechanical and electrical equipment and other industries.Traditional enterprises with high operating income and low net profit and Entertainment industry with low operating income and high net profit combination seems to "overcome thier own weak points" against cyclical industry risk,achieve mutual benefit and win-win.However,this kind of cross-border mergers and acquisitions looks bright,in fact many minefields,Most of the cross-border mergers and acquisitions occurred in the case of entertainment failed.Examples of these failures are reminding us:the traditional business cross-border mergers and acquisitions entertainment industry has great risk.The paper analyzes the current situation of such mergers and acquisitions,from the practical point of view,focuses on the case of Heshengxincai m&a Jinyingma,then through the method of grounded theory to construct the risk system of traditional enterprise cross-border mergers and acquisitions the entertainment industry,and identify the risks in the case and provide the corresponding risk prevention measures.At last,this paper gives some conclusion and research prospect from four angles,such as merger and acquisition,investors,regulators and market,in order to provide some reference for the practice of merger and acquisition.