Value Analysis And Tourism Exploitation Of The Place Name Culture Of Chengdu

The name of the place is the name of the geographical community,the administrative region and the settlement of the residents,which can be divided into two categories: the geographical names of geographical names and geographical names.According to the names of geographical names,Origin,but also can be subdivided into event names,names,blessings and so on.The name of a city contains a wealth of local history,economy,folklore and many other cultural connotations,is a valuable asset and an important cultural heritage.However,with the acceleration of urbanization process,to some extent on the evolution of geographical names have had some adverse effects,or even,the collective memory space produced a certain damage,as can highlight the geographical characteristics,to show the geographical context of the culture,Should be vigorously inherited and protected.It is gratifying that the concept of cultural heritage and heritage protection has become more and more popular,and the research,protection and development and utilization of the culture of geographical names have been carried out in depth.This is aimed at strengthening cultural construction,promoting outstanding traditional culture,establishing city image and inheriting City context and so have a very important significance.At present,Chengdu is actively building the world's tourist destination,in this opportunity,the study of Chengdu culture of names,mining Chengdu cultural value of geographical names,linked with tourism,a reasonable tourism development and utilization,both a good protection of Chengdu names Cultural heritage,but also contribute to the establishment of Chengdu city image,but also for tourism development to provide a new perspective,revitalize the local tourism industry,has a profound theoretical and practical significance.Chengdu is located in the country with a history of "flood and drought from the people,I do not know hunger" reputation in Sichuan Province,has a long history,humanistic Sheng Sheng,is the first national historical and cultural city,in the 2300 years of historical infiltration,formed a distinctive,rich content Of the name of the culture,from these names we can get a glimpse of the city experienced bit by bit.This paper mainly uses the historical retrospective method,the geography investigation method,the language analysis method,the literature method and the map method,the comprehensive analysis and comparison method and so on,combs the geographical name of Chengdu,and analyzes its complicated connotations of cultural names.On this basis,Value,give full play to its tourism function,explore its possibilities for tourism development,put forward a series of corresponding countermeasures,as much as possible to make the Chengdu toponymic culture is very good heritage,protection and utilization.