| Recnetly box office receipts in China has witnessed a dramatic plummet from a blowout in 2015 to the decelerated growth in 2016.Yet China’s online-ticket market share in 2016 has reached 75%.With the continuous accumulated consumption data of the cinema market in China,online-ticket data can throw some light on the tremendous changes happened in film industry.This paper studied the Chinese film online consumer market structure based on the big data of online-ticket,to outlook the future trends of this industry. |
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