Digital Media Technology In The Application Of Public Art

With the development of the times,the economy,education and science and technology of human society have developed to an unprecedented height,people pay more and more attention to the development of personality,the richness and satisfaction of spiritual life and the pursuit of new things.People’s aesthetic level gradually increased,the living environment began to have a higher and higher pursuit of public art because of its public and interactive features in this era background has also been flourishing,art began to close to life,pay attention to the public The public art in this regard is to play an important role in conveying aesthetic taste,improve the aesthetic level.,Showing a free,democratic,open characteristics.Excellent public works of art through the shape,material and interactive touched and attracted the public’s attention,and become the concept of communication,and the exchange of people and the environment,the integration of media.Art development has been affected by the background of the times,technology,technology,materials And so on,which provides new ideas and forms for artistic creation.In this respect,public art works based on digital media technology can more easily express the characteristics of communication,communication and interaction.This paper focuses on the analysis and research of public art works and forms based on digital technology.Based on the public and interaction,this paper analyzes the degree and mode of participation of digital technology in public art creation.Some new digital technologies such as holographic projection,Augmented reality technology in public art creation in the form of application based on reality based on the idea.Finally,the creation of conceptual augmented reality-based design creative works,hoping to provide some ideas for the new public art form.