Presentation Of Symbols Of "Li Bai" In The Tourism Cultures Of Daqing Mountain

Dangtu,which was called Gushu in ancient times,is a small city with a history of over 5000 years,with fertile lands and rich products,the natural green mountains and water and the profound cultural deposits have bred and nourished generations of people in Dangtu.The third largest lake in the ancient times of our country—Danyang Lake is in Dangtu,the Yangtze River is bifurcated here when flowing by,one branch flows through Jinling and Guazhou to the north and enters the sea at Wusong Port,another passes by the old courses of Zhongjiang in the southeast and enters the sea at Qiantang Bay through Taihu Lake.Thus,it is also the place of the joint of 3 rivers,it enters Jingchu and Sichuan to the west,reaches the eastern and southern part of Yangtze River to the south,enters Wuyue in the east and touches the central plains to the north,which is convenient in communications.The special geographical location and open traffic environment malkes Dangtu the only way which must be passed when people in ancient times went to the north and the south.There are many famous mountains and lakes in Dangtu,among which Daqing Mountain is the most famous one."A mountain needn’ t be too high,because the gods living in will bring reputation to it",although Daqing Mountain is not as high as Mount Tai,not as risky as Huashan Mountain,and not as weird as Mount Huang,Xie Tiao had dug a well and built a house here first and then came Li Bai who was buried here for long,thus it still can attract the vast men of literature and writing since Tang and Song Dynasty.With the infiltration of history,unique tourism cultures have been formed gradually in Daqing Mountain,in which the mountains and water and the cultures can coexist.As the most important tourism culture resources of Daqing Mountain as well as the most prominent culture symbol in the tourism cultures of Daqing Mountain,Li Bai has an extremely precious historical and cultural value and realistic research meaning,as the author has been living here since childhood,he has a more direct feeling on the development of Daqing Mountain and a more profound thinking than others.In 2013,the people’ s government of Dangtu County established Li Bai Cultural Tourism Area of Daqing Mountain,the planned area of the tourist area is 53.03 sq.km.,the overall structure is "one mountain,two rivers,eight areas and ten sceneries",the establishment of the tourist area can further integrate the resources,and promote the overall development of the tourist area through the increase in development and use of cultural resources of Li Bai,and then forge the Daqing Mountain into the regional tourism brand of "the First Mountain of Poems in China".The Daqing Mountain was regarded as the object of study in this thesis because,on one hand,Daqing Mountain is a characteristic tourist culture brand in the hometown of the author,and the research on it can have an important practical significance;on the other hand,the author wanted to better explore the presentation of symbols of "Li Bai" in Daqing Mountain through the researches on the cultural symbol of "Li bai",thus better grasping the contact between the cultural symbol and the regional tourism brand.On the design of the frame,this thesis was divided into 4 parts.Among which,detailed introductions have been made on the tourism cultures and resources of Daqing Mountain by the author in the first part,making the readers gain a macroscopical understanding of the Daqing Mountain from 4 aspects,the natural sceneries,eminent persons in history,cultural relics and Buddhist culture;the cultural relics of Li Bai in Daqing Mountain was made the focal points in the second part,which made the readers sufficiently grasp the cultural origins between Li Bai and Daqing Mountain,the poems remained by Li Bai in Daqing Mountain and the tangible cultural heritage of Tomb of Li Bai,Taibai Temple and Taibai Stone Tablets,etc.;The memories of Li Bai cultures were further discussed in the third part,the image of Li Bai was constructed from 2 aspects,the text and the propaganda,meanwhile the origin and processes of guard of the Tomb of Li Bai by the family of Gu for thousands of years were unscrambled,thus emphasizing the important significance of "Li Bai" symbol in the communication of tourism culture of Daqing Mountain;on the basis of the discussions in the first 3 chapters,how to make effective use of the "Li Bai" symbol was emphasized in the exploration of the fourth part,which focuses on the study of Li Bai intangible cultural heritage and the propaganda of Li Bai tangible cultural heritage of Daqing Mountain,then discussed the construction of Li Bai Cultural Tourism Area of Daqing Mountain and its new media channels of communication,and then through the presentation of rich and colorful tourism activities of Daqing Mountain,analyzing the Li Bai cultural experience of the tourists in this series of activities,and the author put forward his thinkings and suggestions on it.Recently,the regional tourism activities have been tended to be more and more similar,and there is lack of cultural characteristics,and only by spreading the tourism through sufficient use of the regional cultures can win a space for tourism in homogeneous competitions.Culture is the spirit of tourism,the resource of famous historical people is a pattern of manifestation of cultures as well as the important cultural symbol of the region,grasping the important meaning of famous historical people as the regional cultural symbol has a positive function on the promotion of regional tourism brand construction and the communication of regional tourism cultures.How to sufficiently explore,protect,develop and make use of the resources of famous historical people and construct the regional cultural symbol is the important topic in the development of regional tourism cultural resources as well as the topic that was thought and researched in this thesis.Li Bai is one of the greatest poets in the Chinese history,and also a famous cultural figure well-known to the world,at the present time with the homogeneous development of tourism,the resources of famous historical people are extremely precious,this thesis aimed at discussing the cultural origin between Li Bai and Daqing Mountain through the perspective of communication and analyzing the important function of "Li Bai " as the cultural symbol in the communication of tourism cultures of Daqing Mountain,it further discussed how the Daqing Mountain should break through from the competitions and spread the tourism cultural resources of Daqing Mountain with the cultural symbol of"Li Bai ",thus it can attract and retain tourists with the hope of contributing a tiny effort for the communication of regional tourism cultures.