The Influence Of Cultural Differences On The Export Of Chinese Creative Products

As the "21 world new gold industry",many coutries emphasis on the development of creative industry.Creative industry with high added value,closely contact with other industries,environmental friendly,become a new growth point.Creative products is the ultimate expression of the r creative industry,a country's cale of creative products trade can best reflect its competitiveness,international status and development status,so the international competition of creative products export is increasingly fierce.According to the United Nations Conference on Trade and Development(UNCTAD),global exports of creative products totaled US $ 510 billion in 2015,with an average annual growth rate of 7.64%,becoming the vanguard of international trade activities.With strong policy support,Chinese creative products exports ranked first in the world over the years.But It can not be ignored that there are many problems in the export of creative products in China,and how to further improve the export becomes an urgent problem.As a knowledge-intensive product with cultural and creative core,we expect cultural differences to play an important role in the trade of and creative products.It is the research direction of this paper to find out the breakthrough of creative products from the influence of cultural differences.Through the combing of the literature,it is found that there is no unanimous conclusion about the influence of cultural differences on international trade flows,and the empirical research on cultural and creative products is less.This paper first defines the meaning of cultural and creative industries,the coverage and characteristics of creative products and the quantitative methods of cultural differences.Through the analysis of the export scale,market structure and export product structure of China's creative products,this paper analyzes its international competitiveness and existent problem.On this basis,this paper chooses the export data of creative products of 34 countries?regions? and districts,China from 2003 to 2015,and adds the cultural differences,immigration factors and ethic diversity to the gravitational model.The study finds that the overall cultural differences between China and the import countries?regions? have a hindrance to the export of creative products of China,but the differences in the six dimensions are different.The Chinese immigrants will promote the creative products of our country,the ethic diversity of the importing countries?regions? will not only increase the demand for creative products of China,but also weaken the negative impact of cultural differences,play a positive regulatory role.Further research on the various categories of creative products,we found that cultural differences for different types of products also exist heterogeneity,specifically,for art crafts,new media and visual arts products export is a negative effect,for the export of design products will have a role in promoting,and performing arts and publishing products for the sensitivity of cultural differences is very low,basically not affected.On the basis of the above research,this paper puts forward the corresponding development suggestions for the problems of the export of creative products,and hopes to provide effective ideas for the development of creative products.