| In recent years,adaptation and creation of Peking Opera has widely attracted importance with many new operas being on by Peking Opera troupes in theatres around the country every year.However,few among those new operas can be recognized by the field,loved by opera fans,reputed as quality products and passed down for years.If analyzed from the point of stage performance for this matter,one of the importance reasons is producers and directors do not grasp all the fundamental characteristics and rules of Peking Opera in the creation of new operas the success of which are first decided by the quality of dramas.A good literature writing can give rise to audiences’ emotional resonation with its artistic contents supplemented with proper verbal expressions.To some extent,that is of success.However,for dramas of Peking Opera,besides its ideas and literature skills contained,there should be an essential leap in terms of the stage performance.Like other kinds of art,Peking Opera cannot break away from real life.Its artistic value cannot be shown unless it truly reflects modern people’s emotions of joy,anger,sadness and happiness.In addition,many traditional classic dramas only reflect the representative ideas of that time.For instance,in the traditional drama of Miss Qin Xianglian,the main image of Miss Qin Xianglian,the heroine,is an obedient and oppressed woman of that traditional feudal society.However,in the newly adapted The Story of Xianglian,the traditional image of Qin Xianglian is overthrown and the new artistic image is much better fitting the aesthetic standard of modern people.All those need to be continuously explored from practices.Therefore,this article mainly studies the newly adapted The Story of Xianglian,analyzes its artistic characteristics from the creation of the drama,artistic performance and modern technology etc.,and discusses its professional marketing strategies from its management of capital and human resources,hoping to deepen the understanding of the marketing rules of Peking Opera after the above detailed discussions.The writer hopes the study of this subject can help those who work in the field of art improve their awareness of Peking Opera and the market,and the study of the newly adapted The Story of Xianglian and its operations can attract more attention to Peking Opera.At the same time,the article can also provide some reference value to the adaptation and creation of similar operas,and provide reference to the production of quality plays adapted from classic operas in the future through the analysis of the art itself and the study of the market operation models etc.of the newly adapted The Story of Xianglian,producing great practical value. |