A Comparative Study Of Intercultural Communication Between Chinese And Thai Business Etiquette

Under the trend of globalization,the effective ways of communication between people from different cultural backgrounds do not only require a need to learn a target language in advance,but also a need to understand the target's culture,to experience the cultural differences as well as to have certain linguistic competence and intercultural communication competence.People with different cultural backgrounds will certainly have different in world-views and values which will make it difficult for them to avoid misunderstandings,controversies and conflicts.In order to reach a consensus,it is necessary for them to research about different cultures and values in advance,then find out the methods and strategies that can help solving or eliminating those problems.Due to globalization,there are more business opportunities and profits waiting to be discovered in other countries.This not only means there will be more international business activities and more economic cooperation among people with different cultural backgrounds,but this also means there will be more competitors from other countries.Better understanding and acceptance of different cultures will make you have an advantage in the fields,it can also lead to more effective communication and ultimately more success in closing deals.A key to success in facing with new environment and new challenges during intercultural communication process then lies in a necessity that every international companies have to take business etiquette into account.In business activities,business etiquette is the basis required in which all business men should follow,it is a behavior used for showing respect to others.In international communication,people from different cultural backgrounds follow different business etiquettes,this can sometimes cause problems and controversies.In order to communicate effectively,it is then necessary to truly understand the differences in business etiquette.From a cross-cultural perspective,based on a comparative and analytical method,this thesis points out the similarities and differences of Chinese and Thai business etiquette,from that,determine the problem from the differences in both business etiquette.Then find out the factors influencing Chinese and Thai business etiquette in intercultural communication.Under intercultural communication circumstances,an appropriate manner in one country may become an inappropriate manner in another country.Therefore,in the last chapter,the author concludes with how to avoid misunderstandings in business activities that have arisen from the differences in business etiquette.