Comparison Of Advertising Language Of Chinese And Thai

Advertising as a kind of creative activity,in fact,is the crystallization of culture.Advertising language is characterized by a brief,to create an artistic conception, so as to the Consumer Association, so that the effect of advertising, hope that through these business information to influence the attitude of the person, the intention and behavior.Advertising language is not only a kind of communication and promotion, but also a kind of culture. Advertising language to its art, thought, osmotic, times, in the transfer of information goods at the same time also in promote a concept, a kind of value orientation, a culture, this will continue to be analysis and research, and for the analysis of the cultural meaning behind the language is very important. Nowadays,mobile phone has become an indispensable communication tool in people's daily life.Therefore,each mobile phone business for creative advertising, especially advertising language very seriously, everywhere you can see on TV, Internet, newspaper,magazine, billboard can see different brands, different styles of mobile advertising, its language is rich and varied.The main content of this paper is for five years to Thailand mobile advertising language of comparative study, so as to understand the traits based on reflected between the cultures of the two countries. Mainly in China's mobile advertising language and Thai phone advertising language and the Thai mobile advertising language as the object of study. Collected from the 2011-2016 year 19 mobile phone brands of 446 mobile advertising language, the text language form of advertising language research.To collect the China and Thailand mobile advertising language through comparative study, through the similarities and differences between the phonetic features, rhetorical features, so that people can more clearly understand the similarities and differences of Thailand advertising language. And behind the China and Thailand advertising language cultural differences are analyzed, so that the people of the two countries can better understand the language features of Chinese and Thai,and better understanding society and culture of modern China and Thailand.