Research On Modern Logo Design Based On Feng Shui

Feng Shui of Chinese traditional culture is not only Chinese characteristic culture subject,but also the embodiment of nature view for the ancient Chinese.Until now,Feng Shui is still playing an important role in the domestic and foreign construction and other industries.But in the paper,the author wants to prove that Feng Shui is not only able to affect the construction industry,but also is good for the design of modern signs.This paper overviews the origin of Geomancy at first.After briefly expounding the origin of Feng Shui,it provides scientific supports from psychology and geography,proving that Geomancy is not the superstition people commonly misunderstood but has foundation in science.Then it summarizes main concepts of Geomancy to explore the relationship between FengShui and original signs,bedding for Geomancy application in the modern logo design below.This paper analyzes the psychology between FengShui and design respectively and discusses their similarities to lay foundations for Feng Shui preferably applied to the logo design.It gives an illustration through analyzing the influence of Geomancy taboo on modern logo design layout.On the basis of five elements in Geomancy,this paper discusses its color application in logo design,providing references for color collocation in modern logo design and explore the impact factors of Feng Shui on logo design names.At last,it analyzes and concludes with the learned the Geomancy theory to extract theories that could be applied to the Geomancy.What’s more,it finds the approaches to apply to the logo design and have analysis on applied logo design cases.The paper conducts classification analysis on logo design cases overall according with the Geomancy from the perspective of Feng Shui,playing a guiding role for Geomancy better applied in the modern logo design in the future and assisting people better understand how the Geomancy applied in logo design.Apply Geomancy to modern logo design to embody the combination of human with nature,making logos more convincing and conforms to Chinese appreciation of the beauty.Through psychological suggestions given by Geomancy,it makes employees more cohesive and enterprise more competitive,not only facilitating the diversification of logo designing,but also transmitting and reproducing Chinese traditional for ultimately building modern logo designs with China characteristics.