| Online video is an extremely important component of the content industry which is an important branch of the cultural industry.In recent years,with the development of the Internet,online video shows a "blowout" phenomenon.And the profit and development of the video websites as an online video broadcast platform become the focus of the people.This paper analyzes the internal factors such as video content,users,price,channel and technology,as well as the multi-dimensional environment such as policy,copyright and culture,and tries to build a paid ecology of the video websites in which the internal and external circulation is smooth.First of all,this paper combs the related concepts-"video website" and "paid ecology",combines the two and puts forward the specific content of "the video websites paid ecology",which includes content production,user consumption,feedback decomposition,external environment,covering the video websites’operation of the upper,middle and lower reaches.Secondly,this article combs the development process and the status quo of the domestic video websites,and the development process of the video websites’ pay mode.And then,this paper creates the impact elements of the video websites’ paid ecology(internal elements:content,user,feedback;external elements:policy,market,hardware,technology)for multi-dimensional analysis.In addition,in view of the above factors,this paper has carried on the domestic longitudinal contrast and international horizontal comparison about the Sino-US video websites’ paid ecology(China:Tencent video,iQIYI,Youku,Letv;USA:Netflix,Amazon video,Hulu Plus),and sums up the video websites’ common and personality on paid ecology.Finally,based on a micro perspective of the video web site,this paper carries on the internal construction of paid ecology including price,content,rights,channels,marketing,cooperation,and external construction including the content management,copyright issues,hardware policy support and other macro factors.Eventually it forms a smooth payment ecosystem.This paper makes a systematic and holistic analysis on the profit model of video website from the perspective of paid ecology,but the great significance and practical experience of this topic is far from being limited to this.Theory comes from practice,and is used to guide practice.This subject will also be constantly revised and improved accompanied by the development of practice. |
