Study On The Changes And Features Of The Era Of Calendar Advertisement

China is in the midst of the turbulent social environment s.Shanghai opening to the outside world,opened the door of Chinese and western cultural fusion,as early as the 1820 s,Shanghai has become the center of the China's modern commercial advertising,is the commodity economy development is the most rapid city in China.Modern commercial advertising forms,and the essence of Shanghai Advertisement Calendars brand poster as a modern commercial advertisement has special significance,is a collection of Shanghai Advertisement Calendars brand poster calendar,advertising,art in one of the pictures,is an indispensable part of Chinese modem commercial research history.Because it is printing of exquisite,theme is varied,rich and full of modern,with changes of The Times development,is now come down of Shanghai Advertisement Calendars brand poster people has become a popular antique collectibles.Through to the modern Chinese commercial era change and performance characteristics of material collection and comb,it is not hard to find,Shanghai Advertisement Calendars brand poster advertising is a miniature of modern Chinese history,the change and development of it,at the same time,reflects the change and development of social culture in modern China.This paper of Shanghai Advertisement Calendars brand poster advertising this particular text object to carry on the related material research,the new pattern in modern commercial,the modern commercial change,the unique style of modern commercial advertisement,and followed the collection value and time value of The Times,through the above four directions to study.The buds of Shanghai Advertisement Calendars brand poster was born in Shanghai,which is closely related to Shanghai special historical and cultural background at that time.Most diverse topics of Shanghai Advertisement Calendars brand poster and height of Shanghai Advertisement Calendars brand poster with female design is given priority to,is the subject of Shanghai Advertisement Calendars brand poster advertising is the most important content,is also a peculiar feature of Shanghai Advertisement Calendars brand poster.The beauty of Shanghai Advertisement Calendars brand poster not only reflects the modern Chinese women's social status,but also means the beauty image become the focus of attention,female images become the vision of consumer goods together with the goods.Shanghai Advertisement Calendars brand poster advertising has both artistic and functional,especially on the localization of Shanghai Advertisement Calendars brand poster development,and create the brilliant achievements of history.Is the first also pioneered many modern Shanghai Advertisement Calendars brand poster advertising to the modern advertisement culture germination and formation has a very important role and influence.