The Influence And Practical Application Ofchinese Traditional Calligraphy Art Oncontemporary Graphic Design Art

In the rapid development of science and technology and rapid consumption economy,more and more new media and new methods are flooding into our daily life.At the same time,the influence of western foreign culture on our country is increasing day by day.How to create a design with the national characteristics of the design style has become an increasingly important topic.Innovation is the soul of a national progress,and heritage is a nation based on the fundamental.As China’s outstanding traditional cultural treasures of the calligraphy art,in the increasingly competitive cultural market has become our rare powerful weapon.China’s traditional calligraphy is a very special art,which through the character of the quasi-Chinese characters and writing tools brush can create a lot of patterns with aesthetics of the pattern text.It abstract and artistic form,in order to flow lines and ink sway and show the author’s emotional state of mind and character cultivation.And these all kinds of magical wonderful artistic advantages of other art forms unparalleled.From the design of psychology,the demand for more and more diversified consumer,not only limited to a functional design of the meet,but it brings more spiritual and cultural connotation and metaphor symbolic function.So that a good design to do functional at the same time should also fully demonstrate its cultural connotation and spiritual strength.Nowadays,the packaging design,trademark design,poster design,print media design and so on which are covered by the graphic design are getting more and more attention from the market and even directly related to the brand positioning and market share.The profound traditional calligraphy art actively integrated into the graphic design art has become an inevitable trend.The main research direction of this paper is the influence and practical application of Chinese traditional calligraphy art on modern graphic design.From the basic meaning of calligraphy art,this paper expounds the national characteristics of calligraphy art from the perspective of art,and then discusses the basic composition of calligraphy.According to the history of calligraphy theory to the history of calligraphy aestheticthought history research and demonstration,show in addition to the aesthetic characteristics of calligraphy and aesthetic pursuit.The paper gives examples and explorations from the aspects of modern graphic design,such as logo design,creative style,packaging design,poster and poster design,and print media design.And finally demonstrates the feasibility and positive significance of the integration and utilization of calligraphy art in contemporary graphic design practice.