| As a "after 80" young writers,Guo Jingming is undoubtedly the most influential,one of the most successful representatives.Guo Jingming through his unremitting struggle,the media’s propaganda,gradually from a young writer to a well-known writer,director,publisher and magazine editor in chief of a celebrity ".Guo Jingming’s success is closely related to the accurate positioning of the young readers and the literature as " consumer goods ".GJM creative thought and writing style embodied the " values " seems to be with us in this era,countries respected the " spirit " is not consistent,he emphasizes the demand,consumption,desire,their works to create a best-selling " commodity ",almost every new product published are not a full range of commercial speculation,there is no exception in the small media,fashion magazines wantonly propaganda,attempts to cause " sensational effect " to the pursuit of economic interests maximization as the objective,although this with our " big time " appear to be out of tune,but is " small time " in " hurt feelings " of the direct embodiment.Small time pay more attention to the contemporary young people’s " feel ",enjoyment,self-centered,narcissistic,selfish,and so on,this seemingly some sense of " contempt " " thought ",is a small time literature labels." Small time " literature has been marked " market "," business " brand,in order to " economic interests ",to create,almost with the real " literary works ".In this paper,to Guo and Guo Jingming phenomenon " as the object of study,research,analysis " small time " in " love hurts ",in order to Guo Jingming phenomenon is a comprehensive and systematic analysis and summarize literature creation,business operations have achieved the success of the " magic weapon." Draw the text symbols and text,first of all to Guo Jingming Guo phenomena are summarized and introduced the Guo in the novel of "small time","hurt feelings";secondly,the focus from the fantasy world of desire,small media "irrational" and business empire,fans economy and "hurt feelings" identity and other aspects of the consumption culture of "Guo Jingming phenomenon" characteristics;third,from literature labels,fashion symbols,colonial complex and wealth labels,language and simple structure introduced the "small time" in "hurt feelings" writing strategy,total node speculation out of Guo Jingming and cannot fully represent the "after 80" conclusion.In short,Guo Jingming is attributed to the literature,achieved commercial success,except in the creation of the work conforms to the characteristics of the contemporary popular literature,instead of "a culture of consumption" is strong,the fan effect significantly also has a close relationship. |