The Study Of Contemporary Chinese Film And Television Advertising Creative Thinking

Technological innovations gave birth to the strong rise of the audio-visual media,not only to refresh the traditonal way of publicity of the media,but also the industry advertising creative concepts and operational evolution.Chinese television advertising industry started late fast.While creative fields has made considerable progress with the rising of the industry economic proportion,faced with some historical and practical reasons,the development bottle-neck with the inner consciousness and the external environment is around the corner.How to break throngh the barries of increasing convergence on the modern industrialized baptism objects created by objects(meichandise)so as to deliver business value and maximize benefits is to resort to creative ontology itself.Instead of the body of creative thinking and methods on the dimensions of inquiry,the article makes a full-time structure located economics,psychology,communication,aethetics and other related disciplines.Striving to positivist point of view,and analysing its current situation where the advantages and constraints lie,as well as trends in the evolution path crux of coping strategies,the article aims to explore the creative ideas for the further development of television advertising.