Studies On Hong Kong Cinema City Co. Ltd.

1980s was universally acknowledged as the "golden decade" for Hong Kong film industry. Cinema City Co. Ltd also created a "legend" during the ten years. In the reasonable analysis on the business philosophy of Cinema City Co. Ltd, not only do we have to concentrate on the "legend" she created and the commercial achievements, but also do we need to focus on the difficulties she was faced with, as well as the lesson for the film industry from the breakup. The advent of Cinema City Co. Ltd and the system she launched was not accidental in the history of Hong Kong film industry. On the other hand, they were inevitable results of the development of Hong Kong film industry and related system at that time. Hence the founding and splitting of Cinema City Co. Ltd must be closely related to the film industry environment.During the growth of Cinema City Co. Ltd in the whole 1980s, it is reflected that Hong Kong film industry in the 1980s encountered some problems. Hong Kong film industry was not able to grow and form into a systematic and large-scale integral mode, and always remained as "small-scale production units". The decision makers of these "small-scale production units" had little idea about the next step in terms of management and operation, which caused the disconnection between operation and creation. Meanwhile, the creative staff were more interested in producing film works to satisfy the market demand, and failed to take the responsibility of the industry advancement, which is also one of the causes to the industry failure.……...